This is exactly what your SEO Fitness Evaluation will look like - but with YOUR website and YOUR main competitors.
We've used coffee giants Starbucks and Costa to show you the level of detail and insight you'll receive about your own business.
We've identified some areas where your SEO is doing well, but there's a lot more to do if you want to be really competitive in Google. Better make a start now!
Your rankings in Google are looking good! Below shows you how many keywords your website appears for in Google vs your top competitor.
Keywords on page 1 are great, but what you really want are keywords in the top 3 positions. Want to improve your rankings? Make a start on the actions detailed further down the report.
17%
higher than your top competitor
23%
higher than your top competitor
56%
lower than your top competitor
Here are up to 25 of the top keywords that both your website and your competitor's website rank for. Are your key products and services being highlighted?
Below are up to ten SEO actions we recommend you make to your website now to improve the onsite SEO. We have also found more actions for your website (that covers all your website pages) that will help your website rank higher in the Google search results.
Your page https://www.starbucks.co.uk/ doesn't have a H1 heading, including this can help your SEO
Adding an H1 heading to a webpage, especially one that you are optimising for a keyword, can help your ranking for that phrase. The page https://www.starbucks.co.uk/ doesn't have an H1 at the moment.
We advise that you try to add your main keyword into this heading if it can be added in naturally.
For example, let's say I run a fashion website and I want to target the keyword 'fashion ideas'. We've created a page specifically for this keyword, and so I would use the following text within the H1 heading:
What's an H1 heading? It's the HTML code that surrounds a heading, which denotes that heading as the most important one on the page.
Just like the page title element, the H1 heading is used by Google and the other search engines to understand what the topic of the page is. It's a bit like a chapter heading in a book; it often summarises the content of that chapter.
So, now you understand why adding a keyword into the page's H1 heading is important, you now need to know how to do this.
We've listed below articles on how to update the H1 on the most popular CMS platforms. If yours is missing give us a shout and we'll try to help!
Your page https://www.starbucks.co.uk/ doesn't have a meta description, including this can increase the traffic to this page
We've spotted that the page https://www.starbucks.co.uk/ doesn't have a meta description, and we recommend you adding one as it will help you get more clicks from Google.
The meta description is important because it summarises your page's content for users looking to click on one of the websites Google has listed in front of them. Therefore you want to make sure it is descriptive, accurate and enticing!
Plus you want to add your main keyword (if it fits in naturally) as Google will highlight this in bold and it improves your click-through rate.
Also, try to add copy that will draw customers eyes and get them to click your website listing, as opposed to your competitors. You can add your USP's and call-to-actions, like 'Free delivery' or 'Visit our website today' to improve your click-through rate.
What's a meta description? The meta description is the copy that Google uses to describe your web page in its search results. It's essentially a description of the page that sits within the code; it's not displayed anywhere on your actual web page. Use this copy entices customers to click on your website and not your competitors!
So, now you understand why adding a meta description is important, you now need to know how to do this.
We've listed below articles on how to update the meta description on the most popular CMS platforms. If yours is missing give us a shout and we'll try to help!
Increasing the length of the title tag on https://www.starbucks.co.uk/ can increase traffic to this page
We've spotted that the page https://www.starbucks.co.uk/ has a very short page title, at the moment it is:
'Homepage | Starbucks'
You can increase the length of the page title to 70 characters long as this is the limit at what Google will display in its results pages.
Doing so also gives you more copy-allowance to add in vital keywords, so take advantage of this extra capacity!
IMPORTANT! Only add in copy that is relevant to the keywords you SEO on this page. For example, if the keyword for a page was "SEO" then I would not extend the title by adding keywords that are not related to "SEO".
What's a page title? A page title is a succinct and short description of a web page. It’s a bit like how a book title summarises the contents of a book. It's essentially a description of the page that sits within the code; it's not displayed anywhere on your actual web page.
Their primary use is for search engines to understand what a webpage is all about. So much so that they use this page title in their search results pages, and this is why they’re so important for SEO.
So, now you understand why adding a keyword into the page's meta description is important, you now need to know how to do this.
We've listed below articles on how to update the page title tag on the most popular CMS platforms. If yours is missing give us a shout and we'll try to help!
There’s no canonical link tag on https://www.starbucks.co.uk/store-locator
There's currently no canonical link on https://www.starbucks.co.uk/store-locator. Adding a canonical link can help to prevent duplicate content and crawl budget issues.
What is a canonical link tag? A canonical link tag is a piece of HTML code that sits behinds the scenes of a web page, within the header. Its purpose is to inform Google about what URL is the canonical source for content.
Why are canonical link tags important? A canonical link tag prevents Google from crawling and indexing pages that are merely duplicates of your existing content. You don't want to waste Google's time showing it 2+ versions of the same page.
An example would be a duplicate of your home page, such as google.co.uk and google.co.uk/index.php. This can be more common than you think and can harm your SEO efforts.
How to fix? The majority of CRM platforms should do this as standard, however, it may require special developer support.
There’s no canonical link tag on https://www.starbucks.co.uk/delivers
There's currently no canonical link on https://www.starbucks.co.uk/delivers. Adding a canonical link can help to prevent duplicate content and crawl budget issues.
What is a canonical link tag? A canonical link tag is a piece of HTML code that sits behinds the scenes of a web page, within the header. Its purpose is to inform Google about what URL is the canonical source for content.
Why are canonical link tags important? A canonical link tag prevents Google from crawling and indexing pages that are merely duplicates of your existing content. You don't want to waste Google's time showing it 2+ versions of the same page.
An example would be a duplicate of your home page, such as google.co.uk and google.co.uk/index.php. This can be more common than you think and can harm your SEO efforts.
How to fix? The majority of CRM platforms should do this as standard, however, it may require special developer support.
There’s no canonical link tag on https://www.starbucks.co.uk/rewards
There's currently no canonical link on https://www.starbucks.co.uk/rewards. Adding a canonical link can help to prevent duplicate content and crawl budget issues.
What is a canonical link tag? A canonical link tag is a piece of HTML code that sits behinds the scenes of a web page, within the header. Its purpose is to inform Google about what URL is the canonical source for content.
Why are canonical link tags important? A canonical link tag prevents Google from crawling and indexing pages that are merely duplicates of your existing content. You don't want to waste Google's time showing it 2+ versions of the same page.
An example would be a duplicate of your home page, such as google.co.uk and google.co.uk/index.php. This can be more common than you think and can harm your SEO efforts.
How to fix? The majority of CRM platforms should do this as standard, however, it may require special developer support.
There’s no canonical link tag on https://www.starbucks.co.uk/nutrition
There's currently no canonical link on https://www.starbucks.co.uk/nutrition. Adding a canonical link can help to prevent duplicate content and crawl budget issues.
What is a canonical link tag? A canonical link tag is a piece of HTML code that sits behinds the scenes of a web page, within the header. Its purpose is to inform Google about what URL is the canonical source for content.
Why are canonical link tags important? A canonical link tag prevents Google from crawling and indexing pages that are merely duplicates of your existing content. You don't want to waste Google's time showing it 2+ versions of the same page.
An example would be a duplicate of your home page, such as google.co.uk and google.co.uk/index.php. This can be more common than you think and can harm your SEO efforts.
How to fix? The majority of CRM platforms should do this as standard, however, it may require special developer support.
There’s no canonical link tag on https://www.starbucks.co.uk/menu
There's currently no canonical link on https://www.starbucks.co.uk/menu. Adding a canonical link can help to prevent duplicate content and crawl budget issues.
What is a canonical link tag? A canonical link tag is a piece of HTML code that sits behinds the scenes of a web page, within the header. Its purpose is to inform Google about what URL is the canonical source for content.
Why are canonical link tags important? A canonical link tag prevents Google from crawling and indexing pages that are merely duplicates of your existing content. You don't want to waste Google's time showing it 2+ versions of the same page.
An example would be a duplicate of your home page, such as google.co.uk and google.co.uk/index.php. This can be more common than you think and can harm your SEO efforts.
How to fix? The majority of CRM platforms should do this as standard, however, it may require special developer support.
There are multiple H1 headings on https://www.starbucks.co.uk/store-locator - make sure there is only one
We've spotted that the page https://www.starbucks.co.uk/store-locator has more than one H1 heading. It's important that you only have one H1 heading per page - otherwise, you lose it's awesome SEO impact!
Below lists all of the H1 headings on https://www.starbucks.co.uk/store-locator currently:
Remove your multiple H1 headings and leave only the most important one - ideally with your page's main keyword within its copy.
What's an H1 heading? It's the HTML code that surrounds a heading, which denotes that heading as the most important one on the page.
Just like the page title element, the H1 heading is used by Google and the other search engines to understand what the topic of the page is. It's a bit like a chapter heading in a book; it often summarises the content of that chapter.
So, now you understand why adding a keyword into the page's H1 heading is important, you now need to know how to do this.
We've listed below articles on how to update the H1 on the most popular CMS platforms. If yours is missing give us a shout and we'll try to help!
Some of your images are missing ALT text on https://www.starbucks.co.uk/menu
When we crawled your website we found images that do not have any ALT text. We recommend you add descriptive and - where applicable - SEO-friendly ALT text to these.
These are the images with no ALT text currently:
What is ALT text? ALT text is simply short for 'alternative text' and is used to accurately describe the contents of an image specifically for when it doesn't load properly.
Why is ALT text important? ALT text is used by those who cannot 'see' the image; whether this is for accessibility reasons (one example would be those who are visually impaired), search engine bots or just for when the image doesn't load properly.
The SEO benefit refers to the fact that search engines will use the ALT text to better understand the content of the image. So ensuring it is accurate, descriptive and contains keywords (only when applicable) is important.
Important to note… Google is much, much better now at recognising the content of an image without using the ALT text. So first off, make sure the imagery you are using is relevant to the keywords you want to target. Then, back this up, with a nicely written ALT text.
How to fix? Adding ALT text is simple across all CMS platforms, but below are some guides for the most popular ones:
Below is your website's homepage mobile page speed score, as determined by Google. The higher the number, the better the performance. Currently, there are improvements required for your website so it loads faster. This will not only impact your SEO performance but also your customer experience.
The overall score provided is based on multiple speed tests, some of which are highlighted below. If you click on these you may find further optimization opportunities. Please note; we don't display results for all tests, only a selection of the most important.
Serve static assets with an efficient cache policy
HTTP caching can speed up your page load time on repeat visits.
When a browser requests a resource, the server providing the resource can tell the browser how long it should temporarily store or cache the resource. For any subsequent request for that resource, the browser uses its local copy rather than getting it from the network.
The below table lists all static resources that aren't cached;
| url | cacheHitProbability | cacheLifetimeMs | totalBytes | wastedBytes |
|---|---|---|---|---|
| 0 | 0 | 118285 | 118285 | |
| 0 | 0 | 25203 | 25203 | |
| 0 | 0 | 12217 | 12217 | |
| 0 | 0 | 7697 | 7697 | |
| 0 | 0 | 6994 | 6994 | |
| 0 | 0 | 5046 | 5046 | |
| 0 | 0 | 3283 | 3283 | |
| 0 | 0 | 2853 | 2853 | |
| 0 | 0 | 1101 | 1101 | |
| 0.2 | 3600000 | 5317 | 4253.6 | |
| 0.6 | 86400000 | 20841 | 8336.4 | |
| 0.9 | 1209600000 | 193801 | 19001.16 | |
| 0.9 | 1209600000 | 103970 | 10193.71 | |
| 0.9 | 1209600000 | 97234 | 9533.28 | |
| 0.9 | 1209600000 | 81049 | 7946.42 | |
| 0.9 | 1209600000 | 27130 | 2659.95 | |
| 0.9 | 1209600000 | 24858 | 2437.19 | |
| 0.9 | 1209600000 | 16590 | 1626.56 | |
| 0.9 | 1209600000 | 7508 | 736.12 | |
| 0.91 | 2592000000 | 80021 | 7488 | |
| 0.91 | 2592000000 | 58585 | 5482.12 | |
| 0.91 | 2592000000 | 45778 | 4283.7 | |
| 0.91 | 2592000000 | 42815 | 4006.43 | |
| 0.91 | 2592000000 | 42618 | 3988 | |
| 0.91 | 2592000000 | 41359 | 3870.19 | |
| 0.91 | 2592000000 | 39236 | 3671.53 | |
| 0.91 | 2592000000 | 35392 | 3311.82 | |
| 0.91 | 2592000000 | 34971 | 3272.43 | |
| 0.91 | 2592000000 | 34881 | 3264 | |
| 0.91 | 2592000000 | 34822 | 3258.48 | |
| 0.91 | 2592000000 | 32375 | 3029.5 | |
| 0.91 | 2592000000 | 30442 | 2848.62 | |
| 0.91 | 2592000000 | 27003 | 2526.82 | |
| 0.91 | 2592000000 | 26985 | 2525.13 | |
| 0.91 | 2592000000 | 26315 | 2462.44 | |
| 0.91 | 2592000000 | 26147 | 2446.72 | |
| 0.91 | 2592000000 | 24613 | 2303.17 | |
| 0.91 | 2592000000 | 22087 | 2066.8 | |
| 0.91 | 2592000000 | 20965 | 1961.81 | |
| 0.91 | 2592000000 | 19384 | 1813.87 | |
| 0.91 | 2592000000 | 19095 | 1786.82 | |
| 0.91 | 2592000000 | 18617 | 1742.09 | |
| 0.91 | 2592000000 | 16464 | 1540.63 | |
| 0.91 | 2592000000 | 16387 | 1533.42 | |
| 0.91 | 2592000000 | 16203 | 1516.2 | |
| 0.91 | 2592000000 | 15079 | 1411.02 | |
| 0.91 | 2592000000 | 14947 | 1398.67 | |
| 0.91 | 2592000000 | 14006 | 1310.62 | |
| 0.91 | 2592000000 | 13694 | 1281.42 | |
| 0.91 | 2592000000 | 13189 | 1234.17 | |
| 0.91 | 2592000000 | 12888 | 1206 | |
| 0.91 | 2592000000 | 12837 | 1201.23 | |
| 0.91 | 2592000000 | 12753 | 1193.37 | |
| 0.91 | 2592000000 | 12668 | 1185.41 | |
| 0.91 | 2592000000 | 11995 | 1122.44 | |
| 0.91 | 2592000000 | 11799 | 1104.1 | |
| 0.91 | 2592000000 | 11421 | 1068.72 | |
| 0.91 | 2592000000 | 11412 | 1067.88 | |
| 0.91 | 2592000000 | 11320 | 1059.27 | |
| 0.91 | 2592000000 | 11300 | 1057.4 | |
| 0.91 | 2592000000 | 10733 | 1004.34 | |
| 0.91 | 2592000000 | 10623 | 994.05 | |
| 0.91 | 2592000000 | 10397 | 972.9 | |
| 0.91 | 2592000000 | 9833 | 920.13 | |
| 0.91 | 2592000000 | 9662 | 904.13 | |
| 0.91 | 2592000000 | 9422 | 881.67 | |
| 0.91 | 2592000000 | 9249 | 865.48 | |
| 0.91 | 2592000000 | 8873 | 830.29 | |
| 0.91 | 2592000000 | 8710 | 815.04 | |
| 0.91 | 2592000000 | 8495 | 794.92 | |
| 0.91 | 2592000000 | 8484 | 793.89 | |
| 0.91 | 2592000000 | 7976 | 746.36 | |
| 0.91 | 2592000000 | 7882 | 737.56 | |
| 0.91 | 2592000000 | 7860 | 735.5 | |
| 0.91 | 2592000000 | 7428 | 695.08 | |
| 0.91 | 2592000000 | 7281 | 681.32 | |
| 0.91 | 2592000000 | 7233 | 676.83 | |
| 0.91 | 2592000000 | 6923 | 647.82 | |
| 0.91 | 2592000000 | 6844 | 640.43 | |
| 0.91 | 2592000000 | 6799 | 636.22 | |
| 0.91 | 2592000000 | 6745 | 631.17 | |
| 0.91 | 2592000000 | 6493 | 607.59 | |
| 0.91 | 2592000000 | 6421 | 600.85 | |
| 0.91 | 2592000000 | 6392 | 598.13 | |
| 0.91 | 2592000000 | 6371 | 596.17 | |
| 0.91 | 2592000000 | 6207 | 580.82 | |
| 0.91 | 2592000000 | 6187 | 578.95 | |
| 0.91 | 2592000000 | 6123 | 572.96 | |
| 0.91 | 2592000000 | 6077 | 568.66 | |
| 0.91 | 2592000000 | 6064 | 567.44 | |
| 0.91 | 2592000000 | 6063 | 567.35 | |
| 0.91 | 2592000000 | 6044 | 565.57 | |
| 0.91 | 2592000000 | 6034 | 564.63 | |
| 0.91 | 2592000000 | 6012 | 562.58 | |
| 0.91 | 2592000000 | 5962 | 557.9 | |
| 0.91 | 2592000000 | 5944 | 556.21 | |
| 0.91 | 2592000000 | 5910 | 553.03 | |
| 0.91 | 2592000000 | 5898 | 551.91 | |
| 0.91 | 2592000000 | 5890 | 551.16 | |
| 0.91 | 2592000000 | 5736 | 536.75 | |
| 0.91 | 2592000000 | 5718 | 535.06 | |
| 0.91 | 2592000000 | 5580 | 522.15 | |
| 0.91 | 2592000000 | 5559 | 520.19 | |
| 0.91 | 2592000000 | 5530 | 517.47 | |
| 0.91 | 2592000000 | 5521 | 516.63 | |
| 0.91 | 2592000000 | 5436 | 508.68 | |
| 0.91 | 2592000000 | 5419 | 507.09 | |
| 0.91 | 2592000000 | 5408 | 506.06 | |
| 0.91 | 2592000000 | 5358 | 501.38 | |
| 0.91 | 2592000000 | 5345 | 500.16 | |
| 0.91 | 2592000000 | 5329 | 498.66 | |
| 0.91 | 2592000000 | 5323 | 498.1 | |
| 0.91 | 2592000000 | 5243 | 490.62 | |
| 0.91 | 2592000000 | 5128 | 479.85 | |
| 0.91 | 2592000000 | 5100 | 477.23 | |
| 0.91 | 2592000000 | 5052 | 472.74 | |
| 0.91 | 2592000000 | 5001 | 467.97 | |
| 0.91 | 2592000000 | 4986 | 466.57 | |
| 0.91 | 2592000000 | 2427 | 227.11 |
Enable text compression
Text-based resources should be served with compression to minimize total network bytes. The table below lists all text-based resources that aren't compressed;
| url | totalBytes | wastedBytes |
|---|---|---|
| 6860 | 4108 |
Your backlink score could be improved. Below shows you how many backlinks your website has vs your top competitor.
A backlink is a link from another website to yours, and it really helps your SEO performance. Link building never ends though: through focusing your link building efforts on fewer but higher quality websites, you will achieve even higher SEO rankings.
64%
lower than your top competitor
27%
lower than your top competitor
10%
lower than your top competitor
Here are up to 10 of the top backlinks you and your competitor have. Can you see any opportunities from your competitor?
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